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How to Attract Long-Term Tenants in a Competitive Market

By Pemberton Holmes Property Management — Victoria, BC

In today’s competitive rental market across Victoria and Vancouver Island, long-term tenants are more valuable than ever. Reliable residents reduce turnover, stabilize income, and help protect the condition of your property over time.

At Pemberton Holmes Property Management, we understand what it takes to attract and retain quality tenants who treat your property with care. Here are some proven strategies to help landlords create lasting tenancies in a challenging market.

1. Price Your Rental Strategically

Setting the right price is one of the most important steps in attracting long-term tenants. Properties priced too high can sit vacant, while those underpriced often attract short-term renters or quick turnover.

Pemberton Holmes Property Management helps landlords determine optimal pricing through detailed market analyses. By comparing current listings and neighbourhood trends across Victoria, Langford, and surrounding areas, we ensure your rental is positioned competitively without sacrificing value.

2. Maintain a Clean, Well-Presented Home

Tenants who plan to stay long-term are drawn to properties that feel cared for. A clean, freshly maintained space sets the tone for a respectful tenancy.

Our team regularly assists owners with pre-listing preparation — arranging professional cleaning, coordinating repairs, and ensuring the property makes the best possible first impression. A well-maintained home attracts tenants who appreciate and maintain that same standard.

3. Offer Features That Add Comfort and Convenience

Modern tenants are looking for homes that fit their lifestyle. Small upgrades like in-suite laundry, updated appliances, or energy-efficient lighting can make your property stand out.

At Pemberton Holmes Property Management, we help landlords identify cost-effective improvements that can enhance tenant satisfaction and encourage renewals. Even simple updates — a fresh coat of paint, improved storage, or modern hardware — can make a big difference.

4. Consider Pet-Friendly Policies

Allowing pets, where appropriate, can significantly broaden your pool of applicants. Many responsible tenants are pet owners seeking a home where they can settle long-term.

We work with landlords to establish clear, responsible pet policies that protect their property while accommodating this large segment of renters. Often, pet-friendly rentals experience lower vacancy rates and longer tenancies.

5. Communicate Clearly and Professionally

Strong communication builds trust, and trust encourages tenants to stay. Prompt responses to maintenance requests, clear expectations, and respectful dialogue go a long way in creating a positive landlord-tenant relationship.

Pemberton Holmes Property Management maintains open, consistent communication with tenants and owners alike. Our goal is to resolve issues efficiently and ensure that both parties feel informed and supported throughout the tenancy.

6. Screen for Stability, Not Just Credit

Choosing the right tenant is about more than financials — it’s about finding someone whose lifestyle and needs align with the property.

Our tenant screening process is designed to identify responsible renters through employment verification, reference checks, and rental history. This careful approach helps ensure stable, long-term occupancy and minimizes potential issues.

7. Build a Relationship That Encourages Renewals

Long-term tenancies are built on mutual respect and good communication. Checking in periodically, addressing maintenance proactively, and reaching out before lease renewal time can make tenants feel valued.

At Pemberton Holmes Property Management, we focus on maintaining these relationships. By keeping properties in good condition and ensuring tenants feel heard, we help encourage lease renewals and long-term stability.

Partner with Local Expertise

Victoria’s rental market continues to evolve, shaped by shifting demand, rising prices, and ongoing legislative changes. Working with an experienced property management team provides landlords with the support and insight needed to adapt confidently.

With deep roots in the community and decades of experience across Vancouver Island, Pemberton Holmes Property Management combines local knowledge, professional systems, and genuine care to help landlords achieve consistent, long-term results.

Ready to Attract Quality Tenants?

Whether you own a single condominium or a portfolio of investment properties, our team can help you attract and retain renters who respect your investment and stay for the long term.

📞 Contact Pemberton Holmes Property Management today for a free rental assessment or to learn more about our full-service management options.